Wolf

Wolf Means Business is a strategic consultancy with a track record of translating the purchasing power of customer segments (and employees) and subsegments into superior business and community outcomes.

We focus on helping our clients segment their customer and employee base and then connect them directly to innovating customers to drive profitable growth.

Recent client wins include Motorola, Major League Baseball, General Electric, Lifetouch and others.

Wolf Means Business is a recognized expert in delivering significant growth in customer segments of women, men, youth, and baby-boomers and building change mangement into large organizations.  

Our approach brings together global consumers in targeted segments with employees in a disciplined program of innovation and growth.  Front-line innovation proven to build marketshare and financial performance simultaneously.

Based on our proven success at winning with women, we have been profiled in Time Magazine, Harvard Business Review, Business Week, IMD Switzerland, USA Today and others.  

Do you want to?

1. Segment your customers and engage them personally and directly with employees creating business growth?
2. Create new products and services and creating an innovation engine?
3. Create new marketing to dramatically increase your business
4. Implement Enterprise Change Management

We have done it, proven financial results, and will enable your business to win!

WOLF Engaged Industries:

• Technology
• Consumer Products
• Healthcare
• Retail
• Services
• Financial Services 

We are the only proven system that has significantly increased sales, market share and cost savings through the engagement of employees and customers in a disciplined program of innovation.

"WOLF is literally changing the course of a $35 Billion Enterprise," Former Best Buy CEO Brad Anderson, 2009

Our Network: We have the ability to deliver--in any market--diverse, passionate, just in time consumer and employee innovation teams to drive sales, market share, and brand loyalty

We uniquely bring to your networks and employees: 

• over 85,000 plus passionate members in over 40 countries, including every major Asian, European & Latin American market

• Network comprised of consumers in consumer-based and business-to-business industries representing finance, healthcare, retail, consumer products, manufacturing, services, hospitality, and more

"Wolf fundamentally changes business and fundamentally changes leadership." Brad Anderson, former CEO Best Buy, 2009

Our Track Record

WOLF Means Growth

Wolf  has been translating significant growth in the following industries:

• Consumer Products
• Healthcare
• Retail
• Services
• Financial Services

Key Successful Clients Include: 

• Motorola MOTOACTV fitness and music consumer device: launched November 6, 2011
• Nintendo Wii creation
• Benco Dental design center creation
• Lifetouch Photography customer engagement and strategy project
• Major League Baseball: female customer engagement strategic plan
• CP Partners (large Chinese grocery chain): customer engagement strategic plan

We have done projects ranging from:

• Dramatically growing marketshare in targeted customer segments
• Customer segmentation driving new business offerings
• Creating new emotionally connected marketing
• Building a brand that authentically wins with consumers
• Enhancing and reinventing employee training creating instant growth
• Redesign websites to win with big growth segments
• Expanding your product and service offerings at higher gross margins
• Enhancing and transforming your company branding
• Improving your cost structure eliminating non-value added work
• Engaging your employees to build a diversified company and avert discrimination issues.

Wolf Means Business has done it in 5 multifaceted industries.

Wolf has been documented in special articles in Time Magazine, Business Week, Harvard Business Review, Wall Street Journal, USA Today, Global Pulse, and many other global publications and media outlets.  IMD, the prestigious academic executive MBA school in Switzerland, drafted a 4 year case study on WOLF and its outcomes at Best Buy Co., Inc.  Those validated results are below.

4 Year Case Study 

Best Buy Co., Inc.

Fortune 100 Company

WOLF Outcomes:

Revenue

• $4.4 billion increase in revenue from female customers

Market Share

• Highest ever female market share in company history
• Females became the majority of the most "valueable/profitable" growth customers

Brand Reputation

• Largest increase in brand perception by females in company history
• Passionate, global viral customer networks