Wolf

 Ellen Zebrun, WOLF Omega 

 “Engaging Employees and Engaging Customers in Growth-Driven Innovation”: for me, this is the most important tag line on the Wolf Means Business web site.  The key word is ‘engaging’, and the key concept is the engagement of both employees and customers.  In business, there are two sides to the equation – there is no business without customers, but no business can thrive without the employees, no matter how few or many. 

For customers, engagement is sought, but often incorrectly.  The beautiful thing about WOLF is its model of going directly to the source – the customers themselves.  Instead of focus groups or marketing surveys, customers are brought together in direct contact with the business leaders working side by side over time.  It is a brave act for senior management to ask the tough questions and sincerely want to hear the answers.  I was part of an Omega WOLF Innovation team for Best Buy; our team was asked to answer ‘what do women like about our stores?” and the answer was a resounding, “NOTHING and here are the many, many reasons why”.  It’s tough to hear that message, but there is an immediacy and honesty in that unfiltered response that can lead to profound change.  

There are companies out there that see the possibilities engaging its employees and customers on a new and different level, and I am convinced that WOLF has the most powerful process to bring about that change.

 

WOLF Awards

WOLF Wins Innovation Awards

• President's Award: The Pinnacle of Leadership Award
• The Culture of Innovation Award
• Leadership Award
• The Innovation Award
• #1 Fortune's Most Admired (2 Years)
• The White House Project EPIC Awards
• Outstanding Partner, Women Venture
• Outstanding Initiative, Training Magazine
• #1 Innovation Award, Diversity Journal
• Gallup Leadership Summit Featured Impact on Performance and Leadership Development
• Also featured in Harvard Business Journal, Business Week, USA Today, Global Pulse, Dow Jones TV, ABC News TV and many others

Personal Testimonials

 From Anita: “Everyday I receive an email from a wolf writing a simple thought about how they had a challenge at work or with their family and because someone out there cares, they reach out a little further and become a better person, a better leader, an inspiration to someone else.  This is Wolf and this is why I am committed!”

From Paul, “The Wolf vision is what is needed in the workplace and in our personal lives. It is right on the mark. Our school systems could use Wolf too!”

From Penny: “The Wolf workshop made me feel as if my opinion counted and that it may count in the way our company conducts future business.  Who knows, our company can create this movement to change the way healthcare views women in business.” 

From Liza: “The spirit of helping all ‘stray wolves’ is fantastic and something that is easy for people and businesses to lose sight of.  It is what matters!”

From Jeff:“My promise to you to to believe!  I know that this Wolf organization can have so many positive impacts on our company but more importantly on the world, the community, and our children."

From Debbie: “Wow, what a day yesterday!  I can tell you I have been with this company for over 9 years and I can easily say that yesterday was truly one of the best days I have had.”